Back in 2019, we at Areacode Creative Minds Limited had the honor of working with our first international client, helping them introduce their product to the Tanzanian market. The client was Apollo Noodles, and we were tasked with creating a comprehensive marketing campaign that would generate awareness and interest in this new product.

From the beginning, we knew that we would need to be creative and strategic in our approach. We started by creating 3D product designs and developing eye-catching posters and advert photoshoots that would grab people’s attention. We then moved on to producing TV and radio adverts, writing compelling content, and managing social media channels to help spread the word about Apollo Noodles.

But we didn’t stop there. We also worked closely with a below-the-line agency to create on-ground awareness, reaching even more people through various promotional activities. Despite the challenges of introducing a new product and trying to fit it into Tanzanian culture, we were able to create a lot of awareness and generate interest among potential customers.